WordPress is the worlds most popular Content Management System ( CMS ) used by around 75.000.000 websites
WordPress has around a 59% share of the global CMS market
WordPress Is The Worlds Favorite Content Management System
WordPress was launched to the world in 2013 as a blogging platform, however since then it has grown into the worlds most popular CMS platform. It si now used to run some of the most high profile and powerful websites on the internet including the BBC, Walt Disney, Bloomberg, Sony and the Facebook Newsroom.
A large part of its popularity is down to how easy it is to use. You can literally have a new website up and running in a couple of hours by using one of the basic free themes, a couple of plugins, a domain and hosting.
Of course to achieve a highly polished, bespoke and professional looking website takes experience in web design, but that is where we come in as we are able to create eye catching websites to promote your business and drive enquiries and sales.
WordPress is used by complete beginners to highly skilled web designers and tech- savvy developers.
The platform is extremely scalable running the most basic of personal blogs to important eCommerce stores, social media networks and leading lifestyle blogs.
We use it as it allows us to provide a very economical web design service Blackpool and Lancshire whilst offering highly professional and creative looking websites. Most of our clients are small to mid-sized businesses who are looking for us to provide a great looking website without costing a fortune.
If you are looking to start a blog, a business website, start an online store or build a membership website then WordPress is a perfect choice.
Best reasons to use WordPress
The great thing about WordPress is it is used for a myriad of reasons, whether that be for business or personal usage.
The top uses of WordPress are for:
- Business websites
- E-Commerce sites
- Membership sites
- Review or rating websites
- Membership sites
- Images Galleries
- Personal Use
- Business directories
- Non-profit sites
- Auction Sites
- Free competition or coupon sites
So what are the main benefits of using WordPress?
» It’s easy to Use
A basic WordPress site requires little more than a few clicks of a mouse to set up and requires you to have no knowledge of coding, IT or web design skills.
Once your WordPress website is up and running the platform is very intuitive.
» You don’t have to be tech savvy
Although it helps, there is no requirement to have knowledge of HTML, coding or website design.
If you are familiar with using Microsoft Word, Outlook, Excel and other similar programme’s then you will have no problem handling the basic functions of WordPress.
» WordPress is highly customisable
Once you have installed the latest version of WordPress and a basic or premium theme it is possible to fully customise the website to suit your requirements.
In most cases the use of plugins are a great way to expand on a websites basic functionality. There are thousands of free plugins to choose from and in most cases they are easy to install.
There are also thousands of free and premium themes to choose from. WordPress themes are pre-built design packages which helps you determine how your website will look and how your content will be displayed.
Whether you are looking to run a blog, a business, e-commerce, membership or news site, you are sure to find a theme to suit your needs.
» WordPress is very affordable
If you where to contract the services of a web developer to create a completely unique hand coded website the cost would be considerably higher then using a premium theme and paying a web designer to customise it to your requirements.
We use WordPress as it allows us to deliver beautifully customised websites to our clients at very reasonable prices.
» Easy integration of third-party apps
There a plenty of third-party apps available to use on WordPress installations which enable your website to be more creative and modern.
Popular plugins to help your business grow include Mailchimp for email campaigns and newsletters or PayPal to help you accept credit card payments on e-commerce websites.
» If you make a sale, you keep 100% of the money
If you plan to run an e-commerce website and will be charging for a service or a product , WordPress can be very economical.
Initially for basic e-commerce websites you will not have to pay third party fees or commission on sales, meaning you get to keep 100% of the proceeds.
» Social Media Integration
In this social media driven age it is important your website offers users the chance to share and interact on all the major social media platforms such as Facebook, Google, Instagram and Twitter.
There are numerous apps and plugins available from the top Social Media platforms which come WordPress friendly and are easily integrated.
» Add and update reviews
It’s no secret that reviews and testimonials drive enquiries and sales. WordPress allows for the easy integration of third party apps which can manage and maintain your customers reviews.
» WordPress is extremely powerful
Although the basic WordPress installation is free open source software it is a highly scalable and powerful platform.
WordPress has the capacity to run large high-traffic sites, eCommerce websites and just about any other type of website, efficiently.
» You have complete control
As you don’t have to be a skilled web developer to be able to change, modify or update information on your website, you are always in control of the content.
» WordPress can handle many types of media
WordPress have been developed with a built in media uploader which allows you to integrate all types of media files such as jpg, pdf and png image files, Mp4 video, YouTube videos, Soundcloud and Instagram photos.
» WordPress is SEO friendly
WordPress is written using compliant high-quality code which the search engines love.
Get your search engine optimisation right and you are onto a winner with enquiries and sales.
And if that’s not enough there are premium plugins available to help further optimise your website. This is why WordPress websites tend to rank higher on Google and other search engines.
» WordPress is safe and secure
WordPress is an ever evolving open-source platform with great importance placed on security.
We are also able to install extra software and coding to make your website as secure as possible.
» It's easy to to assign different access roles for different people
If you plan to run your website where various people may be involved, you can easily assign a role for each user.
User roles include, Super Admin, Administrator, Editor, Author, Contributor and Subscriber.
By assigning roles it will limit the actions each user can carry out on your website. So for example a contributor would be unable to change any code or install an unwanted plugin.
» WordPress keeps on evolving
As WordPress is made up of open-source coding, the excellent work carried out by the developers means WordPress keeps on evolving.
New updated versions are regularly available for download.
We are WordPress experts
Hopefully now you have a better idea on what WordPress offers businesses in todays highly competitive online world.
As WordPress experts, our comprehensive website design services in Blackpool and Lanacshire offer everything you need to succeed on the internet.
We offer range of affordable web design and development services which include obtaining your new domain name, efficient UK based hosting pages, business emails, a highly polished website, customisation, special coding, ongoing site maintenance search engine optimisation and online digital marketing.
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