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Google Adwords Blackpool

Google Adwords Blackpool

PPC Advertising

 

About Google Adwords

This might be a term you have heard about when looking into digital marketing, but perhaps not too sure what it means.

Google, the search engine giants, offers an advertising service called Google Adwords. It is a way of paying to get your website results in front of your desired audience when they use Google to search for something.

The keywords form the focus of this method, and your adverts will then rank higher in the search results, and these can be graphic adverts, in-app mobile adverts or YouTube adverts as well as the traditional text-based searches.

Google Adwords for small to large Blackpool business owners looking to drive more traffic, increase enquiries and sales.

The Process

Firstly you need to choose your keywords, but don’t worry too much we can always help you work out what your best keywords are.

For example, Blackpool Healthy Foods may not be as good a keyword to target as say..Healthy Food Online Blackpool.

The keyword is the central part of this, so we will be able to guide you to get it just right.

You then create your adverts in the format of your choice and tell Google what your budget is. Again we can help you with the whole process.  This is a method of advertising known as Pay Per Click (PPC) which means you only spend money when someone clicks onto your advert.

How highly your advert ranks depends on two key factors, the budget you allocate per click, and how well the keyword relates to your website. 

Do you want your website to be found on the top of the first page in Google Searches?...ask us how

Google Adwords Blackpool

A Sound Method of Advertising?

One of the reasons that we rate highly Google Adwords is the PPC ( Pay-Per-Click ) nature.

Imagine spending money on a television advertising campaign but finding that it was airing on a sports channel when your product is targeted at couple planning a wedding . Your ROI or return on investment might not be what you had hoped for.

Using PPC advertising means that people will click your advert if they are interested, there is no reason for them to bother clicking if they have no interest. So your advertising budget sits there untouched until an interested party clicks for more information.

With PPC Google Adwords, straightway if you have a ‘hot’ prospect, your chances of conversion and sale are much higher.

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