[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/digitalconsultancylancashire.co.uk\/why-your-hotel-or-guest-house-in-blackpool-does-need-seo-even-if-you-think-it-doesnt\/#BlogPosting","mainEntityOfPage":"https:\/\/digitalconsultancylancashire.co.uk\/why-your-hotel-or-guest-house-in-blackpool-does-need-seo-even-if-you-think-it-doesnt\/","headline":"“Why Your Hotel or Guest House in Blackpool Does Need SEO \u2013 Even If You Think It Doesn\u2019t”","name":"“Why Your Hotel or Guest House in Blackpool Does Need SEO \u2013 Even If You Think It Doesn\u2019t”","description":"Having been involved in digital marketing and SEO for over 20 years, we have heard many hotel and guest house owners say, \u201cI don\u2019t think my website needs SEO \u2013 I get bookings through word-of-mouth, Booking.com or repeat guests.\u201d\n\nBut here\u2019s something to consider: even the best hotel in Blackpool can\u2019t attract new guests if people can\u2019t find it online. And that\u2019s exactly what SEO \u2013 search engine optimisation \u2013 is designed to fix.","datePublished":"2025-05-22","dateModified":"2025-05-22","author":{"@type":"Person","@id":"https:\/\/digitalconsultancylancashire.co.uk\/author\/tro9wq\/#Person","name":"Ben","url":"https:\/\/digitalconsultancylancashire.co.uk\/author\/tro9wq\/","identifier":3,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3cd17df6ed066742d9b269caee4c15734b168b8868643827f2a1fee46cbbfe7d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3cd17df6ed066742d9b269caee4c15734b168b8868643827f2a1fee46cbbfe7d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Digital Transformation Consultancy","logo":{"@type":"ImageObject","@id":"https:\/\/digitalconsultancylancashire.co.uk\/wp-content\/uploads\/2022\/09\/DTC_Logo.png","url":"https:\/\/digitalconsultancylancashire.co.uk\/wp-content\/uploads\/2022\/09\/DTC_Logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/digitalconsultancylancashire.co.uk\/wp-content\/uploads\/2025\/05\/hotel-blackpool-seo.jpg","url":"https:\/\/digitalconsultancylancashire.co.uk\/wp-content\/uploads\/2025\/05\/hotel-blackpool-seo.jpg","height":576,"width":768},"url":"https:\/\/digitalconsultancylancashire.co.uk\/why-your-hotel-or-guest-house-in-blackpool-does-need-seo-even-if-you-think-it-doesnt\/","about":["Digital Marketing","SEO"],"wordCount":718,"keywords":["Guest House SEO","Hotel SEO","search engine optimisation"]},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"“Why Your Hotel or Guest House in Blackpool Does Need SEO \u2013 Even If You Think It Doesn\u2019t”","item":"https:\/\/digitalconsultancylancashire.co.uk\/why-your-hotel-or-guest-house-in-blackpool-does-need-seo-even-if-you-think-it-doesnt\/#breadcrumbitem"}]}]