It is the digital age, and what that means for businesses is that they need to have a presence on the internet. However, just having a website is not going to offer enough in the way of visibility. Customers love the internet, it doesn’t really matter what you sell or the services you provide, the web is likely to be their first stop when looking for something. In order to compete and win business, you need to have a larger than life presence, and digital marketing can really help with this.
What is Digital Marketing
Digital marketing refers to any means of adverting using the internet; you have social media platforms, PPC advertising with things like Google Adwords, online blogging, email marketing and more. Some of these are free and cost your time and energy, some of these are paid for as well as requiring time and effort. In order to make sure you are utilising them in the best way possible, we would recommend you create a digital marketing strategy in order to establish what outlets would suit your business and what you will be doing for each of them. Our team has a vast experience in digital marketing, and we can help you develop this strategy and advise you on the robustness of it, making changes to benefit you more.
How Do We Create a Strategy
The first thing you need to do is figure out who your customer is. This might sound silly, but unless you can identify your prospects, you cannot work out how to utilise digital marketing to your advantage. There are too many possible platforms to target them all effectively, and some will be dead zones and not worth your time and effort. So, where does your client hang out and how do they operate. For example, Snapchat tends to be a young, teen-based platform, so home improvement companies are not likely to find their customers here. Using email marketing is massively successful for some sectors of the market but dead for others. The more we know about the people who are going to be your future clients the easier it is to find them.
Creating the Content
Once we know what outlets we are going to use we can create content appropriate for all of them, and schedule it accordingly. As mentioned some of this will be organic reach meaning you are taking advantage of free outlets while others will require you to allocate part of your marketing which can also be detailed in the digital marketing strategy. Social media platforms offer an organic reach or a paid reach, but they naturally want to encourage you to use paid options, so the content you create for organic reach needs to be well targeted to succeed. There are lots of aspects to digital marketing so with that in mind harnessing our knowledge can save you from making mistakes or spending money where it isn’t best spent. The aim of digital marketing is to target prospects and convert them to sales with the best return on investment.