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SEO Marketing Services

For businesses based in Blackpool, the Fylde Coast, Lancashire and around the U.K

Search Engine Optimisation

Search Engine Optimisation or SEO is another term you will hear as soon as you start looking into having a website and working online to get customers.

It is an integral part of website building, and there are several areas that you can use SEO to improve your search engine rankings and organic reach.

What is Search Engine Optimisation

The process of Search Engine Optimisation ( SEO ) involves applying many different techniques including quality content, correct use of meta tags, keyword analysis, backlink enhancement, directory listings, social media content, Google business pages and much more.

Google currently refers to over 200 ranking factors, although you do not have to implement them all to achieve positive ranking results, it is advised to use tried and tested methodology when it comes to planning and working on your SEO

Google is not a search engine as such, it is rather an index of millions of websites.

When someone enters a search term into Google, they quickly search through their index, then within milliseconds, serve up the most relevant and useful websites to the user.

There are many so-called SEO specialists who are constantly trying to beat the system using "Blak Hat" techniques.  However, Google's algorithms usually ensure that these bad practices are easily spotted.

Many Strands

An important part of SEO is that you use the correct relevant keywords within your content. Each page must have unique content that includes keywords which are relevant to your business.

SEO can be quite a complex and time-consuming process to get right, and one of the reasons why paid advertising is so popular. However, done well SEO can dramatically increase your search engine and internet visibility.

A Growth Process

Be wary of any company that promises you results overnight when it comes to SEO.

It is a process that requires time and effort, but our team are fully versed with the algorithms used by Google and know what is acceptable and what will have an adverse effect.

In order to stay current Google also change these algorithms, with that in mind, we ensure that we stay on top of the latest requirements, helping you make changes as and when required.

We will make it clear what the process involves so that you understand what you are paying for, whilst adhering to Google's own SEO guidelines.

SEO can take time to achieve the best results, however in the long run, all the effort is worth the return on investment and time as it will undoubtedly help drive healthy and profitable traffic to your business.