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Search Engine Optimisation

Search Engine Optimisation or SEO is another term you will hear as soon as you start looking into having a website and working online to get customers. It is an integral part of website building, and there are several areas that you can use SEO to improve your search engine rankings and organic reach.

What is Search Engine Optimisation

The process of Search Engine Optimisation involves the correct use of keywords and phrases. When someone enters a search term into Google, the Google robots crawl the internet looking for matches. But more than that they are checking for websites that are genuine, well constructed and are not using a practice called keyword stuffing, which is very much not the way to go. Google uses a series of algorithms to ensure that results are based on the genuine effort of site provider and to spot anyone using bad practices.

Many Strands

In order to ensure SEO is done well, you also have to have keywords used in a number of places, and it is an ongoing project. Each page must have unique content that includes the keywords, and they must relate to the business. They have to be coded into the metadata for the pages and need to be considered in blogs and new content. It is indeed not something to be taken lightly. If you are a mobile phone provider imagine how many companies are trying to rank at the top of the organic search results for the term mobile phone, or the model name of the newest handset that everyone is going to be looking to buy. It is a complex process, and one of the reasons paid advertising is such a thing. However, done well SEO can dramatically increase your visibility.

A Growth Process

Be wary of any company that promises you results overnight when it comes to SEO. It is a process that requires time and effort, but our team are fully versed with the algorithms used by Google and know what is acceptable and what will have an adverse effect. In order to stay current Google also change these algorithms, so we ensure that we are always staying on top of the latest requirements and helping you make changes as needed. We will make it clear what the process involves so that you understand what you are paying for, and we adhere to all the rules set down by Google. In SEO terms there is white hat and black hat SEO practices, and as you might be able to guess the black hat SEO is not advisable. They use discredited methods that seem to offer instant results but of course as soon as the Google bots catch up and review the pages all the work will be in vain. Stick to good honest processes and accept that SEO takes some time to achieve, in the long run, this will genuinely increase your search engine rankings and help drive real traffic to your site which is way better than a smoke and mirrors illusion!