Blackpool is a vibrant seaside town filled with opportunities for local businesses to thrive.
However, standing out in such a dynamic market requires a strategic approach to marketing.
At Digital Transformation Consultancy (DTC), we specialise in helping Blackpool businesses grow by creating bespoke marketing strategies tailored to their needs.
With expert services in SEO Blackpool, web design, and digital marketing, we’ve helped countless businesses in Blackpool grow their reach and drive sales.
Here are 13 effective ways to market your Blackpool business and make an impact.
1. Harness Local SEO to Target Nearby Audiences
Local SEO is a powerful way to attract customers searching for services near them. With over 46% of Google searches seeking local information, optimising your website for location-specific keywords like “Blackpool cafeterias” or “plumbers in Blackpool” is essential.
At DTC, we focus on optimising Google My Business listings, creating location-specific content, and building local backlinks for businesses to rank higher in search results. For example, a Blackpool bakery we worked with saw a 35% increase in foot traffic after optimising for “Blackpool artisan bakery.”
2. Create a Mobile-Friendly Website
In 2024, more than 60% of website traffic came from mobile devices, making it essential for your website to be mobile-optimised. A mobile-friendly website not only provides a seamless user experience but also boosts your SEO rankings since Google prioritises mobile-first indexing.
DTC designs responsive and fast-loading websites that keep visitors engaged. For instance, we helped a Blackpool-based salon create a visually appealing and user-friendly mobile site, which increased bookings by 50% within two months.
3. Engage with the Community on Social Media
Social media platforms like Facebook, Instagram, and TikTok are ideal for building a connection with your audience.
Posting engaging content about your business, sharing local events, and even hosting giveaways can significantly boost your visibility.
For instance, Blackpool Pleasure Beach uses Instagram to showcase attractions and engage with local families and tourists.
Using hashtags like #VisitBlackpool and #SeasideFun makes your business part of the local conversation.
4. Leverage Paid Social Media Advertising
Paid social media campaigns offer targeted ways to reach your ideal audience.
Platforms like Facebook allow you to target users based on location, interests, and even behaviours.
We recently managed a Facebook Ads campaign for a Blackpool fitness studio, targeting locals interested in health and wellness. The campaign generated 53 new membership signups in its first month.
5. Offer Exclusive Deals for Locals
Blackpool thrives on both tourism and local loyalty. To encourage repeat business, offer exclusive deals or discounts for locals.
A loyalty card program or “locals-only” discounts during off-peak tourist seasons can drive consistent sales.
For example, a local Blackpool cafeteria offered 10% discounts for residents during winter, boosting customer retention when tourism slowed.
6. Get Listed on Local Directories
Adding your business to online directories such as VisitBlackpool, Yell, and TripAdvisor can increase your visibility.
Directories improve your local search presence, making it easier for customers to find you online.
One Blackpool-based hotel we worked with saw a 20% increase in bookings after updating their listings on TripAdvisor with optimised descriptions and professional photos.
DTC Offer a comprehensive business directory service included within our Blackpool SEO packages.
7. Use Email Marketing to Stay in Touch
Email marketing remains one of the most cost-effective ways to engage with your audience. Share newsletters, updates, and exclusive offers to keep customers coming back.
We helped a Blackpool gift shop build an email list through a website pop-up offering a 15% discount for first-time subscribers, resulting in a 38% increase in sales during the holiday season.
8. Utilise Content Marketing to Build Authority
Blogging, videos, and infographics can position your business as an authority in your niche.
Topics like “10 Things to Do in Blackpool This Weekend” or “How to Plan a Seaside Wedding in Blackpool” attract both locals and tourists searching for relevant information.
At DTC, we specialise in creating keyword-rich content. A Blackpool hotel we worked with now ranks on page one of Google for “family-friendly hotels in Blackpool” after publishing well-optimised blog content.
9. Collaborate with Local Influencers
Influencer marketing is a rising trend, even at the local level. Collaborate with Blackpool-based influencers who have loyal followings.
For example, lifestyle bloggers or TikTok creators can showcase your products or services to their audience.
A Blackpool restaurant we worked with collaborated with a local food blogger, which led to a 44% increase in bookings over one weekend.
10. Host or Sponsor Community Events
Blackpool is known for its community spirit. Hosting or sponsoring local events like charity drives or seasonal fairs not only gives back to the community but also markets your business.
For example, Blackpool Zoo sponsors family-friendly events, which keeps their brand top of mind for locals and visitors alike.
11. Optimise for Voice Search
With the rise of smart speakers like Alexa and Google Home, voice search optimisation is crucial. People use conversational queries like “Where’s the best fish and chips in Blackpool?”
At DTC, we optimise for long-tail, natural-sounding keywords and ensure all our client sites are mobile and voice-search-friendly.
12. Run Geo-Targeted PPC Campaigns
Google Ads with geo-targeting capabilities allow you to focus your ad spend on customers within a specific radius of Blackpool.
For example, we ran a PPC campaign for a Blackpool-based cleaning service targeting users within a 15-mile radius, leading to a 70% increase in inquiries.
12. Run Geo-Targeted PPC Campaigns
Marketing is an ongoing process. Use tools like Google Analytics to measure the performance of your campaigns. Which channels are driving the most traffic? Which keywords are converting?
At DTC, we provide our Blackpool clients with monthly reports and actionable insights to ensure their campaigns deliver results. For instance, a retail shop we worked with adjusted its strategy after we discovered that Instagram was driving more sales than Facebook.
Why Choose DTC for Your Marketing Needs?
At Digital Transformation Consultancy, we understand the unique challenges Blackpool businesses face.
Our affordable SEO, web design, and digital marketing services are designed to help local businesses thrive in a competitive market.
Whether you’re a startup or an established brand, our tailored strategies will help you grow your audience, boost your search rankings, and drive sales.
Let’s work together to make your Blackpool business stand out!
